Cadbury Unveils Dairy Milk Lotus Biscoff Advent Calendar For Christmas 2025
Cadbury, the United Kingdom’s leading chocolate confectionery brand, announced the launch of its new Cadbury Dairy Milk Lotus Biscoff Advent Calendar for the 2025 Christmas season. Priced at £7.79, the 236g calendar features 12 chunks of classic Cadbury Dairy Milk chocolate and 12 chunks infused with the caramelised sweetness and crunch of Lotus Biscoff pieces and spread, offering a festive twist on the iconic milk chocolate experience.
This launch builds on the success of the Cadbury Dairy Milk Biscoff chocolate bar introduced earlier in 2025, which generated much buzz and fanfare among shoppers for its blend of creamy milk chocolate and crunchy Biscoff biscuits.
Cadbury’s Sweet Momentum: Building On Market Leadership With Innovation
Cadbury continues to solidify its position as the UK’s chocolate confectionery leader, leveraging bold innovation and strategic partnerships to maintain its edge in a competitive market. With a commanding market share of more than 20% of the overall UK chocolate confectionery market as well as the milk chocolate segment, Cadbury’s ability to blend tradition with trend-driven innovation positions it for sustained growth.
The Dairy Milk Lotus Biscoff Advent Calendar taps into the UK’s appetite for caramel and biscuit-flavored chocolates, which are among the top flavors among chocolate consumers in the UK according to Linium Intelligence data. This move follows the successful launch of the Dairy Milk Biscoff bar, which resonated strongly with consumers, and is complemented by other 2025 launches like the Twirl White Dipped and Cadbury Bournville Salted Caramel bars both launched this year.
These launches strengthen Cadbury’s position in a fiercely competitive market, where both domestic and global players are rapidly introducing bold innovations. Among multinationals, KitKat, and Lindt are among the standouts, due to their innovative, and trend-responsive flavor launches. Kitkat’s launches in the UK this year alone include KitKat Lemony Lime and KitKat Chunky Duo Salted Caramel, while Lindt made headlines with their Lindt Pistachio Egg for Easter capitalizing on surging consumer demand for pistachio which was among the top flavors in chocolate confectionery launches for the first half of 2025.
Meanwhile, smaller direct-to-consumer (DTC) brands are making waves with bold flavor innovations, such as Salt & Sugar Art Chocolate’s Passionfruit Cheesecake bar and Little House Dorset’s Lapsang Souchong Caramel (a smoky, pinewood-fired black tea infusion). Seasonal creativity is also thriving, with brands like Quirky Chocolate launching limited-edition Easter offerings, including a Hot Cross Bun-inspired bar.