Mondelez Introduces Cadbury Biscoff In Travel Retail With Global Ambitions
In a move that unites two of the world’s most recognisable comfort treats, Mondelez International has launched Cadbury Biscoff exclusively in duty-free and travel-retail channels. The 350g tablet combines Cadbury’s signature velvety milk chocolate with the caramelised, speculoos-spiced crunch of Lotus Biscoff biscuit pieces. Currently available across major airport and border-shop locations, the launch is explicitly positioned as the opening chapter of a wider rollout planned for 2026. The partnership arrives at a moment when caramelised-biscuit flavour is enjoying noticeable momentum in the UK confectionery market.
UK Chocolate Confectionery Trends Observed This Year
The Cadbury Biscoff launch sits within a much broader and exceptionally active innovation landscape. Key directional themes that have emerged in the United Kingdom this year include:
Caramelised-biscuit flavour features prominently in 2025: Apart from the new Cadbury-Biscoff tablet, other appearances of the same distinctive caramelised, cinnamon-spiced biscuit note in the UK during the year include Ritter Sport Caramel & Biscuit, and The Little House Dorset’s Peach Cobbler featuring a brown butter biscuit base, wrapped in caramelised white chocolate.
Texture remains non-negotiable: Wafer pieces, shortbread crumbs, brownie cubes, caramelised nuts, kataifi, popping candy, puffed rice, and biscuit layers appear in over 70 % of new launches tracked by Linium Intelligence. Notable examples: Lindt Excellence Crunchy Waffle & Crispy Wafer, Yorkie’s Biscuit & Brownie flavor featuring crunchy biscuit pieces, and Tony Chocolonely’s new milk rice crispy caramel bar among numerous others.
Alcohol and cocktail inflection surges in premium gifting: Real Champagne & Grand Marnier (Hotel Chocolat Grand Mimosa Selector), Ardbeg Whisky bonbons (Melt Chocolates), Baileys Caramel Whirl, and multiple Champagne-truffle collections signal a clear upscale evening-occasion push ahead of Christmas.
Nostalgic British comfort flavours return strongly for autumn-winter: Lindt’s new Lindor Shortbread, Gnaw’s Spiced Apple Strudel and Cherry Bakewell Tart, Quality Street’s offee creme gifting tins, and Läderach’s pumpkin-spice FrischSchoggi all lean into familiar, cosy references.
Supermarket exclusivities and rapid distribution expansion intensify competition: Tesco, Sainsbury’s, Waitrose, and Morrisons have each secured multiple exclusive SKUs (Lindt, KitKat, Reese’s, Baileys, Ritter Sport), while direct-to-consumer and own-boutique channels remain critical for luxury players (Lindt Dubai tablets, Hotel Chocolat selectors, Rococo Dubai bars).