News: Cadbury Australia introduces &MORE, a new premium chocolate range with five variants. Flavors include Hazelnut Praline, Tiramisu Swirl, Caramel Crème Brûlée, Roasted Macadamia, and Raspberry Cheesecake.

Context:

Dominant Market Position: Cadbury is the dominant player in Australian chocolate by a wide margin, but primarily in the mass market segment. Premium chocolate is a category where Cadbury has had limited historical presence.
Diversification Into "Everyday Luxury": The launch signals a deliberate shift to capture the growing consumer demand for affordable, accessible indulgence, moving beyond their traditional "family treat" positioning.
Modernizing Brand Perception: This is Cadbury's first major range expansion in over a decade; it leverages social-first marketing and creator-led campaigns to rejuvenate the brand's relevance with younger demographics who prioritize "experience" over heritage.

[→ See full chocolate confectionery report for Australia]

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Linium Intelligence

CHOCOLATE - Cadbury Australia Launches &MORE…