Industry Briefings: Biscuits & Crackers [2026]
May 2026
OREO Teams With BTS For Limited Edition Hotteok Cookie
News: OREO partners with K-pop group BTS for a limited edition cookie inspired by hotteok — a Korean street food favorite.
Context: OREO continues its brand collaboration strategy following the Selena Gomez launch. Market share remains solid across Australia, Singapore, Malaysia, and the United Kingdom. This is a limited edition run, not a permanent line extension. The collaboration targets younger demographics.
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