On 4 December 2025, Meghan Markle’s lifestyle brand As Ever, in partnership with Los Angeles luxury chocolatier Compartés, launched a limited-edition Holiday Trio sold on their online store asever.com. The three-bar collection — Dark Chocolate with Raspberry Spread and Sea Salt, White Chocolate with Flower Sprinkles and Hemp Hearts, and Milk Chocolate with Shortbread Cookies and Bee Pollen — was fully sold out within 24 hours, confirming the continuing potency of high-profile collaborations in the premium confectionery space. Each bar is handcrafted at Compartés’ LA atelier and wrapped in delicate botanical-print paper, and interestingly, deliberately eschewing America’s dominant everyday flavours (such as peanut, caramel, almond) for sophisticated garden-inspired notes that align with global prestige trends.

How The As Ever x Compartés Trio Reflects Defining 2025 Premium Chocolate Trends

High-profile collaborations and brand partnerships reach new heights: Celebrity, lifestyle and cross-category tie-ups are popular strategies. Notable examples this year include As Ever x Compartés (instant sell-out), Godiva x Nintendo (Japan), Tony’s Chocolonely x Kahlúa Espresso MarTony glass, Hershey’s x Pokémon collectible foils, M&M’S x Crocs footwear and Jibbitz charms, KitKat x POP MART blind-box merchandise (Singapore), Kinder x The Elf on the Shelf holiday packaging and app experience, Godiva x LABUBU soft-serve (East Asia and Southeast Asia), Hershey’s x Beekman 1802 goat-milk skincare range, and Amedei x Pineider luxury stationery gift sets, Domori x Trollbeads holiday collection among many others.
Floral and botanical infusions remain the defining prestige flavour direction
Rose, hibiscus, lavender, jasmine, elderflower, violet, bergamot and sakura appear across continents: Godiva Japan’s Dark Chocolate Rose, Pierre Marcolini Rose & Lychee bonbon, Manuko Chocolate’s Rose Hibiscus, ROYCE’ Sakura Berry line, Leonidas Violet Cream among others.
Herbaceous and unconventional savoury notes continue to expand:
Hemp hearts (As Ever white bar), extra-virgin olive oil and honeysuckle (Ao Cacao), saffron-rose (Chocolat Abeille), and even pork-brain (Zotter) illustrate the artisan segment’s ongoing boundary-pushing.
Shortbread and biscuit textures are popular flavors: Crunchy elements and baked treat flavors are increasingly ubiquitous: Lindt Lindor Shortbread Truffles (UK, Japan and beyond), Whittaker’s Strawberry & Shortbread block, Ritter Sport Caramel & Biscuit, Perugina Nero Cookies & Cream and many others.
Garden-to-bar aesthetics and subtle wellness signalling grow stronger:
Bee pollen and hemp hearts (As Ever), edible cornflowers (Videri Chocolate Factory), botanical-print packaging (As Ever, Lindt floral-wrapped Mini Gold Bunnies), and lotus-symbol collections (Valrhona Asia-exclusive) project a beauty-and-wellness halo.
Raspberry retains outsized premium allure despite modest everyday share:
With only single digit share of the total U.S. chocolate flavour market, raspberry is a prestige-segment darling when elevated through sophisticated pairings rather than simple fruit-and-chocolate combinations. The As Ever dark bar layers its signature raspberry spread with sea salt for a tart-savoury balance; elsewhere, Lindt wraps raspberry powder around a cheesecake-flavoured filling in its spring Lindor, Casa de Chocolates blends organic raspberry with strawberry, hibiscus and rose in the seasonal Rubi bar, and Stone Grindz folds fresh raspberry into a mascarpone cheesecake caramel before enrobing in dark chocolate. Across artisan and luxury launches, raspberry consistently appears alongside floral, tea or cultured-dairy notes, transforming a low-ranking everyday flavour into a hallmark of limited-edition refinement.

Subscribe now

Linium Intelligence

Compartés And As Ever Sell Out…