News: Toblerone has launched a limited-edition Pistachio Gelato flavour exclusively at Istanbul Airport, tapping into Türkiye’s strong affinity for pistachio. The launch brings a local favourite to international travellers through a highly exclusive offering, with just 34 handmade bars released daily.

The launch was developed in partnership with travel retailers Gebr. Heinemann and Unifree Duty Free, underlining the role of travel retail as a platform for exclusive product innovations and experiential offerings.

Context:

• Follows Successful Pink Crush launch: The launch builds on the success of Toblerone Pink Crush, introduced last December as a travel retail exclusive at Qatar Duty Free, reinforcing the brand’s use of airport retail to showcase limited-edition innovations and generate consumer interest.

• Premium Niche In Türkiye: Toblerone occupies a premium niche in Türkiye’s chocolate market, where domestic players such as Ülker have a strong presence. The Istanbul Airport exclusive allows the brand to leverage the country’s affinity for pistachio while targeting international travellers seeking distinctive, premium confectionery.

• Extends Premiumization Through Pistachio: The launch supports Toblerone’s premiumization strategy while tapping into the enduring appeal of pistachio, whose initial viral surge has moderated but continues to inspire product innovation. Recent examples from premium chocolatiers include Läderach’s Pistachio Salé FrischSchoggi and Lindt’s Tokyo-style matcha chocolate with pistachio, highlighting the flavour’s continued relevance in premium confectionery.

[→ See full Chocolate Confectionery report for Türkiye]

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News: The Malaysian Cocoa Board (MCB) is seeking to expand international markets for Malaysian cocoa and chocolate products, with a focus on connecting local producers with overseas buyers and strengthening the industry’s global profile. Its participation in SIAL Paris 2026, held in France from October 17 to 21, showcased semi-finished cocoa products such as cocoa butter and cocoa powder, alongside Malaysian chocolate brands, through the MYCocoa Pavilion.

MCB participated alongside a group of cocoa industry players and chocolate entrepreneurs, using the international food exhibition as a platform to explore trade partnerships with importers, distributors and buyers. The initiative highlights Malaysia’s ambition to broaden export opportunities, demonstrate its capacity to supply quality cocoa ingredients to the global food industry and raise awareness of homegrown chocolate brands in international markets.

Context:

• Local Brands Gain Ground: Malaysia’s downstream chocolate market remains dominated by foreign brands, but local players such as Beryl’s and Alfredo are increasingly competing for market share, creating opportunities for homegrown brands to strengthen their positions.

• Upstream Expansion Targets Supply Security: Efforts to expand cocoa cultivation in Sarawak and Sabah aim to reduce reliance on imported dried cocoa beans and strengthen domestic supply over the next two to three years as newly planted trees mature. Supported by allocations under the latest Malaysia Plan, the expansion also seeks to create opportunities for farmers and entrepreneurs, while the Malaysian Cocoa Board explores higher-value products such as single-origin chocolate made from Sarawak cocoa beans.

• Local Beans Offer Differentiation: Brands have experimented with Malaysian-origin cocoa, a notable example is KitKat Dark Borneo, made with 100% Borneo cocoa beans. Its positive reception highlight the potential to leverage regional cocoa origins to differentiate products and appeal to consumers.

[→ See full Chocolate Confectionery report for Malaysia]

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News: Lee Biscuits is reportedly closing its Johor factory after 92 years, marking the end of a longstanding presence in Malaysia’s snack manufacturing industry. The company is said to be exiting snack production to consolidate its assets and focus on its core holdings in rubber and palm oil operations. The closure is also reportedly expected to affect around 300 employees, who are set to lose their jobs.

Context:

• A Long History, But A Niche Presence: Despite its 92-year history, Lee Biscuits occupies a relatively niche position in Malaysia’s biscuit market, potentially limiting its ability to compete at scale and making an exit from manufacturing a strategic consideration.

• Strong Competition From Local Brands: Malaysian brands account for a sizable share of the country’s biscuit and cracker market. Lee faces competition from established local players such as Munchy’s, Hwa Tai and Julie’s, alongside numerous other brands.

• Frequent Product Launches Keep Competition Intense: Malaysia’s biscuit market remains competitive, with brands regularly introducing new products and reviving popular flavours to attract consumers. Recent examples in 2026 include Munchy’s launching new cheese and chocolate crackers, Oreo introducing Gold Red Velvet and bringing back Choco Mint, and Julie’s launching its 100% real, crispy Salty Crackers.

[→ See full Biscuits & Crackers report for Malaysia]

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News: BOH has teamed up with Famous Amos Malaysia to introduce Green Tea Latte Cookies, a limited-time flavour aimed at matcha enthusiasts. The new cookie combines BOH Green Tea Latte with all-natural matcha powder, delivering an earthy green tea flavour in a crunchy, freshly baked treat.

The collaboration brings BOH’s tea expertise into the cookie category, offering consumers a new way to enjoy matcha beyond traditional beverages. The Green Tea Latte Cookies are available at Famous Amos outlets in Malaysia for a limited time.

Context:

• Market Leadership: BOH Tea is Malaysia’s overall tea market leader, with a particularly strong position in the green tea segment.

• Green Tea Popularity: Green tea accounts for a sizeable share of Malaysia’s tea market, alongside other varieties such as black tea, reflecting its established popularity among local consumers.

• Matcha Momentum: While matcha flavours are not yet among the most popular in Malaysia’s biscuits category, the flavour continues to gain traction, with food and beverage brands expanding into the space through new product launches. Recent examples this year include Malaysian chocolate brand Beryl’s Dark Chocolate with Matcha Filling and Aik Cheong’s Uji Matcha beverage, highlighting matcha’s growing presence across confectionery and beverages.

[→ See full Tea report for Malaysia]

[→ See full Biscuits & Crackers report for Malaysia]

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Table Of Contents

1. Summary

2. Definitions And Methodology

3. Disclaimer

4. Industry Landscape

   1. Market Structure

   2. Segmentation: Variant

   3. Segmentation: Better-For-You

   4. Segmentation: Store Brand

   5. Price Positioning

   6. Flavor Preferences

5. Recent Developments

   1. Product Launches (Year To Date)

6. Competitive Landscape

   1. Brand Market Share By Origin Country/Region

   2. Brand Market Share

   3. Brand Market Share By Segment: Variant

   4. Brand Market Share By Segment: Better-For-You

   5. Brand Market Share By Segment: Store Brand

   6. Brand Market Share By Segment: Price Positioning

   7. Competitor Profiles

Summary

Industry Landscape

1. There are over 40 tea brands in Malaysia.

2. Major variants include black tea, green tea, herbal teas/tisanes, and milk tea, with black tea accounting for the biggest share, followed closely by green and herbal teas.

3. The better-for-you (BFY) segment maintains a modest presence, driven primarily by organic offerings.

4. Store brand presence remains small, accounting for a low single-digit share of the market.

5. Brands positioned in the second quartile (Q2) of the price spectrum lead in terms of market share, followed by the fourth quartile (Q4).

6. Ginger is among the top flavor profiles.

Recent Developments

1. Product launches to date have trended towards cafe-inspired flavors.

Competitive Landscape

1. Malaysian-origin brands are most popular, followed by brands originating from the UK.

2. BOH is the overall market leader.

3. BOH leads the black tea and milk tea segments, while OSK leads the green tea segment and Apurva Garden leads the herbal tea/tisanes segment.

4. Heath & Heather leads the organic tea segment.

5. TOPVALU is the top store brand.

6. Across the pricing spectrum, Aik Cheong leads in the first quartile, BOH in the second, Ahmad Tea in the third, and Twinings in the fourth quartile.

Competitor Profiles

1. BOH Tea

2. OSK

3. Twinings

Read more

News: Lindt has opened its first Southeast Asian store in Malaysia at The Exchange TRX, marking the Swiss chocolatier’s entry into the country’s retail market. The opening introduces Malaysian shoppers to Lindt’s retail experience, with the brand offering special promotions to celebrate the milestone.

To mark the launch, customers purchasing any Crema Gelata on 16 October will receive a complimentary white chocolate Crema Gelata. From 17 to 23 October, shoppers can also enjoy a 10% discount storewide with a minimum spend of RM100, providing an incentive for customers to explore the brand’s chocolate and confectionery offerings.

Context:

• Lindt Already Has An Established Presence In Malaysia: Despite opening its first physical store in Malaysia, Lindt is already a major player in the country’s dark chocolate and premium chocolate segments by market share. This gives the brand established consumer awareness and an existing customer base to draw on as it expands its retail presence locally.

• Lindt Continues Rapid Expansion Of Global Footprint: Lindt has been actively expanding its store network worldwide this year, with new openings and planned launches across multiple markets. In addition to their new store in Malaysia at The Exchange TRX, Lindt opened their first store in Delhi, alongside a new outlet in Milton Keynes, UK, and its 42nd store in Italy on Corso Buenos Aires. The company is also planning a new store in Christchurch, New Zealand.

• Lindt Lowers Sales Growth Outlook Amid Weaker Demand: Despite its ongoing retail expansion, Lindt & Sprüngli downgraded its full-year 2026 organic sales growth forecast on 0–2%, from 4–6% previously, citing weaker demand in key European markets following substantial price increases driven by high cocoa costs. An unprecedented European heatwave also weighed on seasonal chocolate sales. The company maintained its guidance for 20–40 basis points of EBIT margin improvement and expects to return to positive volume growth in 2027.

[→ See full Chocolate Confectionery report for Malaysia]

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News: Sarawak could help drive Malaysia’s next chocolate boom by expanding cocoa cultivation and developing higher-value chocolate products, reducing the country’s dependence on imported dried cocoa beans. Increased production in Sarawak and Sabah could strengthen local supplies over the next two to three years as newly planted cocoa trees mature. The expansion is supported by allocations under the latest Malaysia Plan and aims to create greater economic opportunities for farmers and entrepreneurs.

The Malaysian Cocoa Board is exploring single-origin chocolate made from Sarawak cocoa beans, with beans from four locations being processed at a cooperative research centre in Kota Samarahan. Differences in flavour and aroma could enable local producers to create distinctive chocolates, including blends with ingredients such as gula Melaka. Bringing processing technology to farmers and encouraging innovation, product development and marketing could attract young entrepreneurs while helping cocoa growers earn more from locally processed chocolate products.

Context:

• Local Brands Already Lead Domestic Market: Malaysian brands collectively account for a sizeable market share and local player Beryl’s is among the top 10 brands overall with a strong position in the dark chocolate segment, giving single-origin Sarawak chocolate a strong domestic launchpad. Within the single-origin space, Malaysian chocolatier Chocolate Concierge is among the standout players.

• Premiumization And Innovation Trends Favour Local Sourcing: Brands in the premium and mass-premium price ranges hold a significant share of the market, a trend that distinct, locally sourced single-origin chocolates could capitalize on.

• Single-origin is already winning with consumers: Nestlé’s KitKat Dark Borneo, made from 100% Sabah and Sarawak cocoa beans launched in 2024 via the 2023 Nestlé Borneo Cocoa Initiative with the Malaysian Cocoa Board, became the first major-brand Malaysian single-origin chocolate and performed exceptionally well — proof of concept for Sarawak’s single-origin ambitions.

[→ See full Chocolate Confectionery report for Malaysia]

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Table Of Contents

1. Summary

2. Definitions And Methodology

3. Disclaimer

4. Industry Landscape

   1. Market Structure

   2. Segmentation: Variant

   3. Segmentation: Better-For-You

   4. Segmentation: Packaging Format

   5. Segmentation: Store Brand

   6. Price Positioning

   7. Flavor Preferences

5. Recent Developments

   1. Product Launches (Year To Date)

6. Competitive Landscape

   1. Brand Market Share By Origin Country/Region

   2. Brand Market Share

   3. Brand Market Share By Segment: Variant

   4. Brand Market Share By Segment: Better-For-You

   5. Brand Market Share By Segment: Packaging Format

   6. Brand Market Share By Segment: Store Brand

   7. Brand Market Share By Segment: Price Positioning

   8. Competitor Profiles

Summary

Industry Landscape

1. In Malaysia, there are at least 50 chocolate confectionery brands.

2. The market is dominated by milk chocolate, which is the largest segment.

3. The better-for-you (BFY) segment is modest.

4. Bars are the most popular packaging format among consumers.

5. Store brand presence is modest.

6. Brands positioned in the second quartile (Q2) of the price spectrum lead in terms of market share.

7. Almond flavors are most popular.

Recent Developments

1. Product launches have been numerous with innovative flavor combinations and dessert-inspired flavors in vogue.

Competitive Landscape

1. Brands from Malaysia are most popular.

2. Cadbury is the overall market leader.

3. Cadbury leads the milk chocolate segment, while Beryl's leads both dark and white chocolate confectionery segments.

4. Benns is a top player in the vegan segment and Royal de Dolton is a major player in no added sugar (NSA). The organic segment is almost nil in Malaysia.

5. Cadbury leads the bar and bag formats, while Beryl's leads the box format.

6. TOPVALU stands out among store brands.

7. Across the pricing spectrum, KitKat leads in the first quartile, Cadbury in the second, Kinder in the third, and Lindt in the fourth quartile.

Competitor Profiles

1. Beryl’s

2. Cadbury

3. Royal de Dolton

Read more

News: Australian cosmetics brand MCoBeauty has partnered with Cadbury on a cross-category collaboration pairing beauty products with confectionery. Launched in Australia, the partnership features a Cadbury Dairy Milk Watermelon chocolate bar inspired by MCoBeauty’s Watermelon Glow range, alongside a Cadbury-themed beauty collection.

The cosmetics range includes an eyeshadow palette, lip peptide treatments and selected products from MCoBeauty’s Icons Collection. The collaboration highlights how brands in different consumer categories are leveraging each other’s recognition to reach new audiences and create differentiated product offerings.

Context:

• Strong Market Position In Australia: Cadbury maintains a leading position in Australia’s chocolate confectionery market, giving the brand a strong platform to extend into adjacent consumer categories and attract new audiences.

• Continued Product Innovation: The MCoBeauty collaboration builds on Cadbury’s ongoing launch activity. Recent examples include Cadbury x Biscoff in Malaysia and the UK, where Cadbury is a market leader, and Australia’s premium &More range, featuring flavours such as Hazelnut Praline, Tiramisu Swirl, Caramel Crème Brûlée, Roasted Macadamia and Raspberry Cheesecake.

• Premiumisation Strategy: The launch aligns with Mondelēz International’s broader efforts to premiumise its chocolate portfolio. Toblerone, its premium chocolate brand, has also introduced a Toblerone and Biscoff Diamond Truffle product, following the earlier launch of Toblerone Pink Crush.

[→ See full Chocolate Confectionery report for Australia, Malaysia, and the United Kingdom]

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News: Mondelēz International has announced Toblerone Diamond Truffles with Biscoff, combining Toblerone milk chocolate with a rich Biscoff spread filling and crunchy honey-almond nougat pieces. The diamond-shaped chocolates build on Toblerone’s truffle range, first launched in 2024, as the company looks to strengthen the brand’s premium positioning through new flavour combinations and indulgent formats.

The launch marks Mondelēz’s first global retail partnership with Costco, with a 495g premium box rolling out across 10 markets, including the US, UK, Australia and Taiwan. A 180g sharing box will also be available in selected markets, including the UK, Ireland, Switzerland and Australia. The collaboration with Lotus Bakeries, Biscoff’s maker, brings together two established global brands to tap into demand for premium chocolate and distinctive flavour experiences.

Context:

• Niche Market Position: Toblerone occupies a relatively modest position in the chocolate markets targeted by the launch, including Australia, the UK and the US. Swiss chocolatier Lindt is a major player in the premium chocolate segment, providing a benchmark for Toblerone as it looks to expand its presence in the category.

• Growing Innovation Pipeline: The launch follows a series of Toblerone product innovations, particularly in travel retail. In 2025, these included Crunchy Popcorn, launched exclusively at Athens International Airport, and Pink Crush, introduced in partnership with Qatar Duty Free. In 2026, the brand unveiled the Toblerone Crystal Bar crafted by Swarovski, featuring 576 hand-cut crystal facets, further extending its premium positioning.

• Premiumisation Strategy: The launch reflects Mondelēz International’s strategy to strengthen its presence in premium chocolate through product innovation and higher-value offerings. This is increasingly relevant amid evolving consumer preferences and elevated cocoa prices, which are putting pressure on manufacturers to protect margins while sustaining demand. The Biscoff collaboration leverages the appeal of an established brand to differentiate Toblerone’s offering in an increasingly competitive premium chocolate market.

[→ See full Chocolate Confectionery report for Australia, and United Kingdom]

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News: Swiss chocolatier Lindt & Sprüngli is expanding its ‘Flavours of the World. Created by Lindt’ series with a Bali-inspired chocolate featuring ube, cashew and coconut filling, caramel pieces and vanilla, coated in milk chocolate. The new expression draws on Southeast Asian flavours, with ube sourced from Indonesia, and follows the earlier Dubai Style and Tokyo Style releases.

Lindt Bali Style Chocolate will debut at Zurich Airport in October before rolling out to selected global travel retail locations from November. Available exclusively through global travel retail and Lindt retail stores until year-end, the launch adds another destination-inspired offering to the premium confectionery category.

Context:

• Swiss Market Leader: Lindt & Sprüngli is a leading player in Switzerland’s chocolate confectionery market and a major force in the global premium chocolate segment, supported by its strong brand equity and premium positioning.

• Strong Innovation: The company has maintained an active product launch cadence, building on the highly successful Dubai Style Chocolate, featuring pistachio and kadayif, with Tokyo Style Chocolate, which combines strawberry and matcha flavours. The latest Bali-inspired expression continues this strategy of using distinctive, destination-inspired flavours to generate consumer interest.

• Challenging Market Conditions: Market conditions have become more challenging in 2026. Lindt lowered its full-year organic sales growth guidance from 4–6% to 0–2% in September, citing heightened price sensitivity and weaker-than-expected seasonal orders in parts of Europe. Substantial price increases driven by elevated cocoa costs and an unprecedented European heatwave also weighed on seasonal chocolate sales.

[→ See full Chocolate Confectionery report for Switzerland]

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Table Of Contents

1. Summary

2. Definitions And Methodology

3. Disclaimer

4. Industry Landscape

   1. Market Structure

   2. Segmentation: Variant

   3. Segmentation: Better-For-You

   4. Segmentation: Store Brand

   5. Price Positioning

   6. Flavor Preferences

5. Recent Developments

   1. Product Launches (Year To Date)

6. Competitive Landscape

   1. Brand Market Share By Origin Country/Region

   2. Brand Market Share

   3. Brand Market Share By Segment: Variant

   4. Brand Market Share By Segment: Better-For-You

   5. Brand Market Share By Segment: Store Brand

   6. Brand Market Share By Segment: Price Positioning

   7. Competitor Profiles

Summary

Industry Landscape

1. There are as many as 40 tea brands in Australia.

2. Major variants include black tea, green tea, herbal teas/tisanes, and milk tea, with black tea accounting for the biggest share.

3. The better-for-you (BFY) segment is meaningful, accounting for as much as a tenth of the market.

4. Store brand presence is modest, accounting for a low single digit share of the market.

5. Brands positioned in the third quartile (Q3) of the price spectrum lead in terms of market share.

6. Chai is among top flavor profiles.

Recent Developments

1. Product launches to date have trended towards wellness.

Competitive Landscape

1. UK-origin brands are most popular.

2. Twinings is the overall market leader.

3. Twinings is the biggest brand in black tea, green tea, and herbal tea/tisanes.

4. Nerada leads the organic tea segment.

5. Woolworths is the top store brand.

6. Across the pricing spectrum, Queen Victoria leads in the first quartile, Dilmah in the second, Twinings in the third, and Pukka in the fourth quartile.

Competitor Profiles

1. Dilmah

2. Twinings

3. Woolworths

Read more

News: Swiss premium chocolatier Lindt & Sprüngli has downgraded its full-year 2026 organic sales growth forecast to 0–2%, from its previous estimate of 4–6%, following weaker-than-expected demand in key European markets, particularly Germany, Switzerland, and Austria.

The company attributed the slowdown to heightened consumer price sensitivity following substantial price increases driven by historically high cocoa costs, compounded by an unprecedented European heatwave that weighed on seasonal chocolate sales. Despite the downgrade, Lindt maintained its 2026 EBIT margin improvement guidance of 20–40 basis points and expects to return to positive volume growth in 2027 through increased brand investment, product innovation, an adjusted pricing strategy, and easing cocoa costs.

Context:

• Strong Market Position: Lindt is a major player in key chocolate confectionery markets, including Switzerland, the UK, Australia, and New Zealand. It holds a particularly strong position in Switzerland, where it leads across multiple chocolate segments and packaging formats, while ranking among the leading brands in New Zealand.

• Premium Positioning: Lindt has a strong presence in the premium chocolate segment, particularly in dark chocolate, boxed chocolates, and gifting-oriented formats. Its positioning clearly targets affluent consumers seeking higher-quality chocolate and indulgent experiences, yet the revised outlook highlights that even premium brands are not immune to weakening demand and heightened price sensitivity.

• High Product Innovation Cadence: Lindt continues to launch new products across its international markets, combining novel flavours, global culinary influences, and seasonal innovations to sustain consumer interest. Launches this year include Tokyo Style matcha and strawberry chocolate, alongside seasonal and novelty products such as Dubai-style pistachio and kadayif Easter eggs, carrot cake LINDOR and tennis ball-shaped chocolates. This steady pipeline reflects the brand’s efforts to refresh its premium offering and create new occasions for indulgence.

[→ See full Chocolate Confectionery report for Switzerland, United Kingdom, Australia, and New Zealand]

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Table Of Contents

1. Summary

2. Definitions And Methodology

3. Disclaimer

4. Industry Landscape

   1. Market Structure

   2. Segmentation: Variant

   3. Segmentation: Better-For-You

   4. Segmentation: Store Brand

   5. Price Positioning

   6. Flavor Preferences

5. Recent Developments

   1. Product Launches (Year To Date)

6. Competitive Landscape

   1. Brand Market Share By Origin Country/Region

   2. Brand Market Share

   3. Brand Market Share By Segment: Variant

   4. Brand Market Share By Segment: Better-For-You

   5. Brand Market Share By Segment: Store Brand

   6. Brand Market Share By Segment: Price Positioning

   7. Competitor Profiles

Summary

Industry Landscape

1. There are as many as 40 tea brands in Finland.

2. Major variants include black tea, milk tea, green tea, and herbal teas/tisanes with black tea accounting for the biggest share.

3. The better-for-you (BFY) segment is substantial, accounting for nearly a third of the market.

4. Store brand presence is meaningful, accounting for nearly a tenth of the market.

5. Brands positioned in the second quartile (Q2) of the price spectrum lead in terms of market share.

6. Earl Grey is among top flavor profiles.

Recent Developments

1. Product launches to date have leaned towards premiumization through novelty and internationally-inspired flavors.

Competitive Landscape

1. UK-origin brands are most popular.

2. Nordqvist is the overall market leader.

3. Nordqvist is the biggest brand in black tea, Forsman leads green tea, and Clipper leads herbal tea/tisanes.

4. Clipper leads the organic tea segment.

5. Coop is the top store brand.

6. Across the pricing spectrum, Xtra leads in the first quartile, Forsman in the second, Twinings in the third, and Nordqvist in the fourth quartile.

Competitor Profiles

1. Clipper

2. Coop

3. Nordqvist

Read more

Table Of Contents

1. Summary

2. Definitions And Methodology

3. Disclaimer

4. Industry Landscape

   1. Market Structure

   2. Segmentation: Variant

   3. Segmentation: Better-For-You

   4. Segmentation: Store Brand

   5. Price Positioning

   6. Flavor Preferences

5. Recent Developments

   1. Product Launches (Year To Date)

6. Competitive Landscape

   1. Brand Market Share By Origin Country/Region

   2. Brand Market Share

   3. Brand Market Share By Segment: Variant

   4. Brand Market Share By Segment: Better-For-You

   5. Brand Market Share By Segment: Store Brand

   6. Brand Market Share By Segment: Price Positioning

   7. Competitor Profiles

Summary

Industry Landscape

1. There are over 40 tea brands in Switzerland.

2. Major variants include black tea, milk tea, green tea, and herbal teas/tisanes of which herbal teas/tisanes accounts for the biggest share.

3. The better-for-you (BFY) segment is substantial, accounting for as much as half of the market.

4. Store brand presence is substantial, accounting for nearly half of the market.

5. Brands positioned in the second quartile (Q2) of the price spectrum lead in terms of market share.

6. Mint is among top flavor profiles.

Recent Developments

1. Product launches have been limited, driven primarily by specialist, DTC brands.

Competitive Landscape

1. Swiss-origin brands are most popular.

2. Naturaplan is the overall market leader.

3. Twinings is the biggest brand in black tea, Naturaplan tops green tea and herbal tea/tisanes.

4. Naturaplan leads the organic tea segment.

5. Naturaplan is the top store brand.

6. Across the pricing spectrum, Coop leads in the first quartile, Naturaplan in the second, Yogi in the third, and Twinings in the fourth quartile.

Competitor Profiles

1. Coop

2. Naturaplan

3. Twinings

Read more

Table Of Contents

1. Summary

2. Definitions And Methodology

3. Disclaimer

4. Industry Landscape

   1. Market Structure

   2. Segmentation: Variant

   3. Segmentation: Better-For-You

   4. Segmentation: Packaging Format

   5. Segmentation: Store Brand

   6. Price Positioning

   7. Flavor Preferences

5. Recent Developments

   1. Product Launches (Year To Date)

6. Competitive Landscape

   1. Brand Market Share By Origin Country/Region

   2. Brand Market Share

   3. Brand Market Share By Segment: Variant

   4. Brand Market Share By Segment: Better-For-You

   5. Brand Market Share By Segment: Packaging Format

   6. Brand Market Share By Segment: Store Brand

   7. Brand Market Share By Segment: Price Positioning

   8. Competitor Profiles

Summary

Industry Landscape

1. In Switzerland, there are at least 70 chocolate confectionery brands.

2. The market is dominated by milk chocolate, which is the largest segment.

3. The better-for-you (BFY) segment is meaningful.

4. Bars are the most popular packaging format among consumers.

5. Store brand presence is significant.

6. Brands positioned in the fourth quartile (Q4) of the price spectrum lead in terms of market share.

7. Hazelnut flavors are most popular.

Recent Developments

1. Product launches to date have leaned toward playful, seasonal flavour combinations.

Competitive Landscape

1. Brands from Switzerland are most popular.

2. Lindt is the overall market leader.

3. Lindt leads the milk, dark, and white chocolate confectionery segments.

4. Migros is a top player in the vegan segment, Frey is a major player in sugar-free, and Naturaplan is a top brand in organic.

5. Lindt leads the bar, bag, and box formats.

6. Coop stands out among store brands.

7. Across the pricing spectrum, Coop leads in the first quartile, Cailler in the second, Villars in the third, and Lindt in the fourth quartile.

Competitor Profiles

1. Coop

2. Lindt

3. Migros

Read more

Table Of Contents

1. Summary

2. Definitions And Methodology

3. Disclaimer

4. Industry Landscape

   1. Market Structure

   2. Segmentation: Variant

   3. Segmentation: Better-For-You

   4. Segmentation: Packaging Format

   5. Segmentation: Store Brand

   6. Price Positioning

   7. Flavor Preferences

5. Recent Developments

   1. Product Launches (Year To Date)

6. Competitive Landscape

   1. Brand Market Share By Origin Country/Region

   2. Brand Market Share

   3. Brand Market Share By Segment: Variant

   4. Brand Market Share By Segment: Better-For-You

   5. Brand Market Share By Segment: Packaging Format

   6. Brand Market Share By Segment: Store Brand

   7. Brand Market Share By Segment: Price Positioning

   8. Competitor Profiles

Summary

Industry Landscape

1. In the United Kingdom, there are at least 80 chocolate confectionery brands.

2. The market is dominated by milk chocolate, which is the largest segment.

3. The better-for-you (BFY) segment is modest.

4. Bars are the most popular packaging format among consumers.

5. Store brand presence is meaningful.

6. Brands positioned in the first quartile (Q1) of the price spectrum lead in terms of market share.

7. Caramel flavors are most popular.

Recent Developments

1. Product launches to date have leaned toward filled chocolate confectionery bars.

Competitive Landscape

1. Brands from the United Kingdom are most popular.

2. Cadbury is the overall market leader.

3. Cadbury leads the milk chocolate confectionery segment, Lindt leads dark, and Milkybar leads the white chocolate confectionery segment.

4. NOMO is a top player in the vegan segment, Sainsbury’s leads in sugar-free, and Green & Black’s leads organic.

5. Cadbury leads the bar and bag formats, while Lindt leads the box format.

6. Asda stands out among store brands.

7. Across the pricing spectrum, Cadbury leads in the first quartile, KitKat in the second, Lindt in the third, and Green & Black’s in the fourth quartile.

Competitor Profiles

1. Cadbury

2. KitKat

3. Lindt

Read more

Table Of Contents

1. Summary

2. Definitions And Methodology

3. Disclaimer

4. Industry Landscape

   1. Market Structure

   2. Segmentation: Variant

   3. Segmentation: Better-For-You

   4. Segmentation: Store Brand

   5. Price Positioning

   6. Flavor Preferences

5. Recent Developments

   1. Product Launches (Year To Date)

6. Competitive Landscape

   1. Brand Market Share By Origin Country/Region

   2. Brand Market Share

   3. Brand Market Share By Segment: Variant

   4. Brand Market Share By Segment: Better-For-You

   5. Brand Market Share By Segment: Store Brand

   6. Brand Market Share By Segment: Price Positioning

   7. Competitor Profiles

Summary

Industry Landscape

1. There are around 70 biscuit and cracker brands in New Zealand.

2. Major variants include regular biscuits, crackers, wafers, and sandwich biscuits & crackers, of which crackers account for the biggest share.

3. The better-for-you (BFY) segment is modest.

4. Store brand presence is meaningful, accounting for over a tenth of the market.

5. Brands positioned in the second quartile (Q2) of the price spectrum lead in terms of market share.

6. Chocolate is the top flavor profile.

Recent Developments

1. New launch activity to date has been limited, aside from a small number of major launches from leading brands.

Competitive Landscape

1. Brands from Australia are most popular.

2. Arnott’s is the overall market leader.

3. Griffin’s leads the regular biscuits segment, Arnott’s leads the crackers segment, and the sandwich biscuits segment while Woolworths is the top brand in wafers.

4. Arnott’s is the top brand in gluten-free, Ceres is the top brand in organic.

5. Woolworths is the top store brand.

6. Across the pricing spectrum, Woolworths leads in the first quartile, Arnott’s in the second, Pekish in the third, and OB Finest in the fourth quartile.

Competitor Profiles

1. Arnott’s

2. Griffin’s

3. Ceres

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News: New Zealand chocolatier Donovans has officially launched "Jelly Bites," a new confectionery range featuring fruit-flavored jelly centers double-coated in decadent dark chocolate. The line, available in Tropical Pineapple and Mixed Berry, is currently rolling out across Woolworths, New World, and PAK’nSAVE stores throughout New Zealand, offering a playful, chewy alternative to traditional chocolate bars.

Context:

• Niche Market Standing: While Donovans is a well-established and recognized name in the New Zealand confectionery landscape, the brand operates as a niche player. Compared to the massive volume-driven market share held by global conglomerates and mass-market leaders such as Cadbury and Whittaker’s, Donovans occupies a specialized segment focused on unique Kiwi flavors and local heritage appeal.

• Market Indulgence Trends: This launch plays directly into the current "indulgence" trend observed across the New Zealand chocolate confectionery market in 2026. Consumers are increasingly seeking elevated, multi-sensory experiences, a shift also evidenced by recent activity from major competitors—such as Whittaker’s permanent addition of their popular Banana Caramel block, and the launch of the indulgent Cadbury &MORE range.

[→ See full Chocolate Confectionery report for New Zealand]

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Table Of Contents

1. Summary

2. Definitions And Methodology

3. Disclaimer

4. Industry Landscape

   1. Market Structure

   2. Segmentation: Variant

   3. Segmentation: Better-For-You

   4. Segmentation: Packaging Format

   5. Segmentation: Store Brand

   6. Price Positioning

   7. Flavor Preferences

5. Recent Developments

   1. Product Launches (Year To Date)

6. Competitive Landscape

   1. Brand Market Share By Origin Country/Region

   2. Brand Market Share

   3. Brand Market Share By Segment: Variant

   4. Brand Market Share By Segment: Better-For-You

   5. Brand Market Share By Segment: Packaging Format

   6. Brand Market Share By Segment: Store Brand

   7. Brand Market Share By Segment: Price Positioning

   8. Brand Market Share By Segment: Channel

   9. Competitor Profiles

Summary

Industry Landscape

1. In New Zealand, there are at least 70 chocolate confectionery brands.

2. The market is dominated by milk chocolate, which is the largest segment.

3. The better-for-you (BFY) segment is modest.

4. Bars are the most popular packaging format among consumers.

5. Store brand presence is negligible.

6. Brands positioned in the first quartile (Q1) of the price spectrum lead in terms of market share.

7. Caramel flavors are most popular.

Recent Developments

1. Recent product launches have leaned toward indulgence.

Competitive Landscape

1. Brands from the United Kingdom are most popular.

2. Cadbury is the overall market leader.

3. Cadbury leads the milk chocolate confectionery segment, Whittaker’s leads the dark, and white chocolate confectionery segments.

4. Health Lab currently leads the vegan segment, Well Naturally leads in sugar-free, and Bennetto leads organic.

5. Cadbury leads the bar and bag formats, while Ferrero leads the box format.

6. Woolworths stands out among store brands.

7. Across the pricing spectrum, Cadbury leads in the first quartile, Whittaker’s in the second, Lindt in the third, and Hogarth in the fourth quartile.

8. Cadbury leads in the supermarket channel, while Devonport Chocolates is the leader in the direct-to-consumer (DTC) channel.

Competitor Profiles

1. Cadbury

2. Donovans

3. Lindt

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