Table Of Contents

1. Summary

2. Definitions And Methodology

3. Disclaimer

4. Industry Landscape

   1. Market Structure

   2. Segmentation: Variant

   3. Segmentation: Better-For-You

   4. Segmentation: Store Brand

   5. Price Positioning

   6. Flavor Preferences

5. Recent Developments

   1. Product Launches (Year To Date)

6. Competitive Landscape

   1. Brand Market Share By Origin Country/Region

   2. Brand Market Share

   3. Brand Market Share By Segment: Variant

   4. Brand Market Share By Segment: Better-For-You

   5. Brand Market Share By Segment: Store Brand

   6. Brand Market Share By Segment: Price Positioning

   7. Competitor Profiles

Summary

Industry Landscape

1. There are around 70 biscuit and cracker brands in New Zealand.

2. Major variants include regular biscuits, crackers, wafers, and sandwich biscuits & crackers, of which crackers account for the biggest share.

3. The better-for-you (BFY) segment is modest.

4. Store brand presence is meaningful, accounting for over a tenth of the market.

5. Brands positioned in the second quartile (Q2) of the price spectrum lead in terms of market share.

6. Chocolate is the top flavor profile.

Recent Developments

1. New launch activity to date has been limited, aside from a small number of major launches from leading brands.

Competitive Landscape

1. Brands from Australia are most popular.

2. Arnott’s is the overall market leader.

3. Griffin’s leads the regular biscuits segment, Arnott’s leads the crackers segment, and the sandwich biscuits segment while Woolworths is the top brand in wafers.

4. Arnott’s is the top brand in gluten-free, Ceres is the top brand in organic.

5. Woolworths is the top store brand.

6. Across the pricing spectrum, Woolworths leads in the first quartile, Arnott’s in the second, Pekish in the third, and OB Finest in the fourth quartile.

Competitor Profiles

1. Arnott’s

2. Griffin’s

3. Ceres

Read more

News: New Zealand chocolatier Donovans has officially launched "Jelly Bites," a new confectionery range featuring fruit-flavored jelly centers double-coated in decadent dark chocolate. The line, available in Tropical Pineapple and Mixed Berry, is currently rolling out across Woolworths, New World, and PAK’nSAVE stores throughout New Zealand, offering a playful, chewy alternative to traditional chocolate bars.

Context:

• Niche Market Standing: While Donovans is a well-established and recognized name in the New Zealand confectionery landscape, the brand operates as a niche player. Compared to the massive volume-driven market share held by global conglomerates and mass-market leaders such as Cadbury and Whittaker’s, Donovans occupies a specialized segment focused on unique Kiwi flavors and local heritage appeal.

• Market Indulgence Trends: This launch plays directly into the current "indulgence" trend observed across the New Zealand chocolate confectionery market in 2026. Consumers are increasingly seeking elevated, multi-sensory experiences, a shift also evidenced by recent activity from major competitors—such as Whittaker’s permanent addition of their popular Banana Caramel block, and the launch of the indulgent Cadbury &MORE range.

[→ See full Chocolate Confectionery report for New Zealand]

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Table Of Contents

1. Summary

2. Definitions And Methodology

3. Disclaimer

4. Industry Landscape

   1. Market Structure

   2. Segmentation: Variant

   3. Segmentation: Better-For-You

   4. Segmentation: Packaging Format

   5. Segmentation: Store Brand

   6. Price Positioning

   7. Flavor Preferences

5. Recent Developments

   1. Product Launches (Year To Date)

6. Competitive Landscape

   1. Brand Market Share By Origin Country/Region

   2. Brand Market Share

   3. Brand Market Share By Segment: Variant

   4. Brand Market Share By Segment: Better-For-You

   5. Brand Market Share By Segment: Packaging Format

   6. Brand Market Share By Segment: Store Brand

   7. Brand Market Share By Segment: Price Positioning

   8. Brand Market Share By Segment: Channel

   9. Competitor Profiles

Summary

Industry Landscape

1. In New Zealand, there are at least 70 chocolate confectionery brands.

2. The market is dominated by milk chocolate, which is the largest segment.

3. The better-for-you (BFY) segment is modest.

4. Bars are the most popular packaging format among consumers.

5. Store brand presence is negligible.

6. Brands positioned in the first quartile (Q1) of the price spectrum lead in terms of market share.

7. Caramel flavors are most popular.

Recent Developments

1. Recent product launches have leaned toward indulgence.

Competitive Landscape

1. Brands from the United Kingdom are most popular.

2. Cadbury is the overall market leader.

3. Cadbury leads the milk chocolate confectionery segment, Whittaker’s leads the dark, and white chocolate confectionery segments.

4. Health Lab currently leads the vegan segment, Well Naturally leads in sugar-free, and Bennetto leads organic.

5. Cadbury leads the bar and bag formats, while Ferrero leads the box format.

6. Woolworths stands out among store brands.

7. Across the pricing spectrum, Cadbury leads in the first quartile, Whittaker’s in the second, Lindt in the third, and Hogarth in the fourth quartile.

8. Cadbury leads in the supermarket channel, while Devonport Chocolates is the leader in the direct-to-consumer (DTC) channel.

Competitor Profiles

1. Cadbury

2. Donovans

3. Lindt

Read more

News: Iconic Australian chocolatier, Haigh’s Chocolates, is set to open the doors to its newest retail destination at Highpoint Shopping Centre in Melbourne this week. To celebrate the milestone, the first 50 customers to visit the new store will receive a complimentary gift. Furthermore, the store will feature an exclusive opening weekend offer, inviting the local community to experience their premium, handcrafted range. This opening continues a period of continued growth for the family-owned business as it expands its physical footprint across the eastern seaboard.

Context:

• Market Dominance In The DTC Channel: Haigh’s Chocolates maintains its position as the leading player in the Direct-to-Consumer (DTC) channel within Australia’s chocolate confectionery market. By intentionally bypassing mass-market grocery distribution in favor of a specialized, company-owned retail model and a sophisticated e-commerce platform, Haigh’s exerts full control over its brand identity and customer experience. This strategy has proven highly effective, fostering deep consumer loyalty and cementing its status as Australia’s benchmark for premium gifting.

• Strategic National Expansion: The Highpoint opening is a pivotal step in the company’s growth strategy. Following the successful opening of a store in Broadway, Sydney, last September, Haigh’s has continued to aggressively scale. This expansion was supported by the 2025 launch of a multi-million dollar state-of-the-art production, warehousing, and online fulfillment facility in South Australia.

[→ See full Chocolate Confectionery report for Australia]

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News: McVitie’s is diversifying its iconic portfolio with the launch of "Penguin Bites," marking the brand’s first-ever venture into the savoury biscuit category. Expanding beyond its traditional sweet-leaning repertoire, these new baked snack crackers bring the familiar and well-loved Penguin character into the savoury aisle. The product range debuts in three distinct flavours—Lightly Salted, Cheese, and Salt & Vinegar—all shaped into miniature, playful penguin forms designed for family snacking. Each 125g box is priced at £2.00 and is set to roll out across major UK grocery retailers starting the week of June 15, 2026.

Context:

• Market Dominance And Category Expansion: While McVitie’s is the undisputed heavyweight of the UK biscuit market, its presence has been almost exclusively defined by sweet offerings like Digestives and Jaffa Cakes. By launching Penguin Bites, the brand is strategically entering the savoury cracker segment, a space where it has previously held zero market share, to capture a larger portion of the growing "permissible" and family-sharing snack occasions.

• Competing With Category Leaders: The savoury cracker aisle in the UK is currently dominated by entrenched players like Jacob’s. By leveraging the strength of the Penguin name, McVitie’s is attempting to disrupt the category status quo, using its strong brand equity to challenge the established dominance of snack-cracker specialists.

• Strategic Brand Evolution: This launch is a significant move by parent company pladis to transform Penguin from a static, chocolate-bar-centric brand into a versatile, multi-category snack icon. By shifting toward a non-HFSS (High Fat, Salt, and Sugar) savoury format, McVitie’s is aligning its product development with broader health-conscious consumer trends and the increasing demand for "better-for-you" snack alternatives for lunchboxes and social sharing.

[→ See full Biscuits & Crackers report for the United Kingdom]

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Table Of Contents

1. Summary

2. Definitions And Methodology

3. Disclaimer

4. Industry Landscape

   1. Market Structure

   2. Segmentation: Variant

   3. Segmentation: Better-For-You

   4. Segmentation: Store Brand

   5. Price Positioning

   6. Flavor Preferences

5. Recent Developments

   1. Product Launches (Year To Date)

6. Competitive Landscape

   1. Brand Market Share By Origin Country/Region

   2. Brand Market Share

   3. Brand Market Share By Segment: Variant

   4. Brand Market Share By Segment: Better-For-You

   5. Brand Market Share By Segment: Store Brand

   6. Brand Market Share By Segment: Price Positioning

   7. Competitor Profiles

Summary

Industry Landscape

1. There are around 50 biscuit and cracker brands in Sweden.

2. Major variants include regular biscuits, crackers, wafers, and sandwich biscuits & crackers, of which regular biscuits account for the biggest share.

3. The better-for-you (BFY) segment is modest.

4. Store brand presence is meaningful, accounting for a over a fifth of the market.

5. Brands positioned in the first quartile (Q1) of the price spectrum lead in terms of market share.

6. Chocolate is the top flavor profile.

Recent Developments

1. No meaningful product launches to date.

Competitive Landscape

1. Brands from Sweden are most popular.

2. Göteborgs is the overall market leader.

3. ICA leads the regular biscuits and wafers segments, LU leads the crackers segment, while Göteborgs leads the sandwich biscuits segment.

4. Friggs is the top brand in gluten-free, Garant is the top brand in organic.

5. ICA is the top store brand.

6. Across the pricing spectrum, ICA leads in the first quartile, Göteborgs in the second, LU in the third, and Marabou in the fourth quartile.

Competitor Profiles

1. Göteborgs

2. ICA

3. LU

Read more

Table Of Contents

1. Summary

2. Definitions And Methodology

3. Disclaimer

4. Industry Landscape

   1. Market Structure

   2. Segmentation: Variant

   3. Segmentation: Better-For-You

   4. Segmentation: Packaging Format

   5. Segmentation: Store Brand

   6. Price Positioning

   7. Flavor Preferences

5. Recent Developments

   1. Product Launches (Year To Date)

6. Competitive Landscape

   1. Brand Market Share By Origin Country/Region

   2. Brand Market Share

   3. Brand Market Share By Segment: Variant

   4. Brand Market Share By Segment: Better-For-You

   5. Brand Market Share By Segment: Packaging Format

   6. Brand Market Share By Segment: Store Brand

   7. Brand Market Share By Segment: Price Positioning

   8. Brand Market Share By Segment: Channel

   9. Competitor Profiles

Summary

Industry Landscape

1. In Sweden, there are over 70 chocolate confectionery brands.

2. The market is dominated by milk chocolate, which is the largest segment.

3. The better-for-you (BFY) segment is notable.

4. Bars are the most popular packaging format among consumers.

5. Store brand presence accounts for an estimated low-single digit share of the market.

6. Brands positioned in the second quartile (Q2) of the price spectrum lead in terms of market share.

7. Salty flavors are most popular.

Recent Developments

1. Recent product launches have leaned toward texture-driven indulgence.

Competitive Landscape

1. Brands from Sweden are most popular.

2. Marabou is the overall market leader.

3. Marabou leads the milk chocolate confectionery segment, Lindt leads dark, while the white chocolate confectionery segment is a four-way tie between Lindt, KitKat, Nestle, and Twix.

4. Ritter Sport tops the vegan segment, Nick’s leads in sugar-free, and Änglamark leads organic.

5. Marabou leads the bar and box formats, and Cloetta leads the bag format.

6. ICA Selection stands out among store brands.

7. Across the pricing spectrum, Fazer leads in the first quartile, Marabou in the second, Ritter Sport in the third, and Lindt in the fourth quartile.

8. Marabou in the supermarket channel, while Lindt is the leader in the direct-to-consumer (DTC) channel.

Competitor Profiles

1. Marabou

2. Nick’s

3. Lindt

Read more

News: Hershey’s is elevating its classic chocolate portfolio with the launch of two sophisticated, crème-filled candy bars. These new additions expand upon the brand’s existing lineup of crème-filled Kisses and caramel-filled milk chocolate bars, promising a smoother, more refined chocolate experience.

The two new varieties include Salted Caramel Crème which features a rich salted caramel crème center encased in a smooth milk chocolate shell, and Affogato, which layers espresso-flavored caramel and vanilla crème within a milk chocolate exterior, a bar inspired by the classic Italian dessert of espresso poured over gelato.

These bars are expected to roll out in both snack-sized and full-sized formats, aiming to capture consumers looking for a “café-style” indulgence in a convenient, portable package.

Context:

• Established Dominance: As the undisputed leader in the U.S. confectionery market, Hershey’s primarily occupies the mass-market space, relying on high-volume sales and widespread brand recognition.

• Premiumization Of The Mass Market: While Hershey’s maintains its dominance in accessible, impulse-buy segments, these new launches signal a shift toward "affordable luxury." By incorporating trendy, sophisticated flavor profiles like affogato, Hershey’s can command higher perceived value without abandoning its core consumer base. This strategy aligns with broader global trends, such as the recent launch of Cadbury’s &More premium range in Australia, signaling a widespread industry focus on elevating standard chocolate portfolios.

• Responding To Café Culture: The choice of an "Affogato" flavor highlights the brand’s agility in responding to modern consumer interests. By tapping into the popularity of artisanal coffee culture—frequently amplified by social media—Hershey’s is aligning its traditional chocolate bars with the evolving, "fancier" taste preferences of younger generations (Millennials and Gen Z).

[→ See full Chocolate Confectionery report for the United States]

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News: OREO has officially partnered with K-pop global sensation BTS to launch a limited-edition cookie inspired by hotteok—a popular Korean street food pancake filled with brown sugar. The cookies feature a unique purple wafer (a tribute to the band’s signature color) and 13 custom embossments to celebrate the group’s 13th anniversary. The product will be available for presale starting June 1, with a retail rollout across more than 80 global markets beginning June 8.

Context:

• Leveraging Established Dominance: OREO is utilizing this high-profile collaboration to protect and grow its existing category leadership. The brand maintains solid market share across major markets including Australia, Singapore, Malaysia, and the United Kingdom. This collaboration serves as a tactical lever to sustain that momentum in competitive markets.

• Targeting Younger Demographics: The partnership is a direct play to increase brand penetration among Gen Z and younger consumers, ensuring long-term loyalty for a brand that already commands a strong, stable foothold in the Biscuits & Crackers category.

• The "Limited" Strategy: Following the successful blueprint of the Selena Gomez campaign, this limited-edition release is designed to drive short-term velocity and social media buzz. By avoiding a permanent line extension, the brand minimizes supply chain risk while keeping the consumer base highly engaged.

[→ See full Biscuits & Crackers reports for Australia, Malaysia, Singapore, United Kingdom]

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The Australian chocolate industry is defined by massive legacy brand loyalty paired with a highly reactive seasonal innovation cycle. While milk chocolate and mid-priced segments command the vast majority of consumer dollars, a wave of premium, local direct-to-consumer (DTC) players and experimental flavor profiles are reshaping the competitive landscape. Here are key brands representing the critical battlegrounds of the market.

Read more

Australia’s biscuits and crackers category is undergoing a structural shift from a traditional pantry aisle into a broader “snack occasions” ecosystem. Retailer-owned brands are becoming more sophisticated, and nostalgia-driven innovation is accelerating product velocity. Here are key brands that represent the strategic pulse of the market.

Read more

Table Of Contents

1. Summary

2. Definitions And Methodology

3. Disclaimer

4. Industry Landscape

   1. Market Structure

   2. Segmentation: Variant

   3. Segmentation: Better-For-You

   4. Segmentation: Store Brand

   5. Price Positioning

   6. Flavor Preferences

5. Recent Developments

   1. Product Launches (Year To Date)

6. Competitive Landscape

   1. Brand Market Share By Origin Country/Region

   2. Brand Market Share

   3. Brand Market Share By Segment: Variant

   4. Brand Market Share By Segment: Better-For-You

   5. Brand Market Share By Segment: Store Brand

   6. Brand Market Share By Segment: Price Positioning

   7. Competitor Profiles

Summary

Industry Landscape

1. There are around 80 biscuit and cracker brands in Australia.

2. Major variants include regular biscuits, crackers, wafers, and sandwich biscuits & crackers, of which crackers account for the biggest share.

3. The better-for-you (BFY) segment is modest.

4. Store brand presence is meaningful, accounting for a high-single-digit share of the market.

5. Brands positioned in the second quartile (Q2) of the price spectrum lead in terms of market share.

6. Chocolate is the top flavor profile.

Recent Developments

1. Nostalgic hybrid mashups stand out among product launches to date.

Competitive Landscape

1. Brands from Australia are most popular.

2. Arnott’s is the overall market leader.

3. Arnott’s leads the regular biscuits segment as well as crackers, and the sandwich biscuits segment, while Loacker leads the wafers segment.

4. Arnott’s is the top brand in gluten-free, Ceres is the top brand in organic.

5. Woolworths is the top store brand.

6. Across the pricing spectrum, Woolworths leads in the first quartile, Arnott’s in the second, Red Rock in the third, and OB Finest in the fourth quartile.

Competitor Profiles

1. Arnott’s

2. Oreo

3. Woolworths

Read more

Table Of Contents

1. Summary

2. Definitions And Methodology

3. Disclaimer

4. Industry Landscape

   1. Market Structure

   2. Segmentation: Variant

   3. Segmentation: Better-For-You

   4. Segmentation: Packaging Format

   5. Segmentation: Store Brand

   6. Price Positioning

   7. Flavor Preferences

5. Recent Developments

   1. Product Launches (Year To Date)

6. Competitive Landscape

   1. Brand Market Share By Origin Country/Region

   2. Brand Market Share

   3. Brand Market Share By Segment: Variant

   4. Brand Market Share By Segment: Better-For-You

   5. Brand Market Share By Segment: Packaging Format

   6. Brand Market Share By Segment: Store Brand

   7. Brand Market Share By Segment: Price Positioning

   8. Brand Market Share By Segment: Channel

   9. Competitor Profiles

Summary

Industry Landscape

1. In Australia, there are over 150 chocolate confectionery brands.

2. The market is dominated by milk chocolate, which is the largest segment.

3. The better-for-you (BFY) segment is niche.

4. Bars are the most popular packaging format among consumers.

5. Store brand presence accounts for an estimated nearly mid-single digit share of the market.

6. Brands positioned in the second quartile (Q2) of the price spectrum lead in terms of market share.

7. Caramel is the top chocolate confectionery flavor.

Recent Developments

1. Recent product launches have leaned toward dessert flavors.

Competitive Landscape

1. Brands from the United Kingdom are most popular.

2. Cadbury is the overall market leader.

3. Cadbury leads the milk, and dark chocolate confectionery segments while Milkybar leads the white chocolate confectionery segment.

4. Lindt tops the vegan segment, Coles leads in sugar-free, and Lindt leads organic.

5. Cadbury leads the bar and bag formats, Lindt leads the box format, and M&M’s dominates the jar/tube format.

6. Woolworths stands out among store brands.

7. Across the pricing spectrum, M&M’s leads in the first quartile, Cadbury in the second, Lindt in the third, and Kinder in the fourth quartile.

8. Cadbury leads in the supermarket channel, while Haigh’s Chocolates is the leader in the direct-to-consumer (DTC) channel.

Competitor Profiles

1. Cadbury

2. Haigh’s Chocolates

3. Lindt

Read more

News: Cadbury Australia introduces &MORE, a new premium chocolate range with five variants. Flavors include Hazelnut Praline, Tiramisu Swirl, Caramel Crème Brûlée, Roasted Macadamia, and Raspberry Cheesecake.

Context:

• Dominant Market Position: Cadbury is the dominant player in Australian chocolate by a wide margin, but primarily in the mass market segment. Premium chocolate is a category where Cadbury has had limited historical presence.

• Diversification Into "Everyday Luxury": The launch signals a deliberate shift to capture the growing consumer demand for affordable, accessible indulgence, moving beyond their traditional "family treat" positioning.

• Modernizing Brand Perception: This is Cadbury's first major range expansion in over a decade; it leverages social-first marketing and creator-led campaigns to rejuvenate the brand's relevance with younger demographics who prioritize "experience" over heritage.

[→ See full chocolate confectionery report for Australia]

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Table Of Contents

1. Summary

2. Definitions And Methodology

3. Disclaimer

4. Industry Landscape

   1. Market Structure

   2. Segmentation: Variant

   3. Segmentation: Better-For-You

   4. Segmentation: Store Brand

   5. Price Positioning

   6. Flavor Preferences

5. Recent Developments

   1. Product Launches (Year To Date)

6. Competitive Landscape

   1. Brand Market Share By Origin Country/Region

   2. Brand Market Share

   3. Brand Market Share By Segment: Variant

   4. Brand Market Share By Segment: Better-For-You

   5. Brand Market Share By Segment: Store Brand

   6. Brand Market Share By Segment: Price Positioning

   7. Competitor Profiles

Summary

Industry Landscape

1. There are around 100 biscuit and cracker brands in Malaysia.

2. Major variants include regular biscuits, crackers, wafers, and sandwich biscuits & crackers, of which regular biscuits account for the biggest share.

3. The better-for-you (BFY) segment is negligible.

4. Store brand presence is niche accounting for a mid-single digit share of the market.

5. Brands positioned in the firt quartile (Q1) of the price spectrum lead in terms of market share.

6. Chocolate is the top flavor profile.

Recent Developments

1. Savory and affordable luxury flavors stand out among product launches to date.

Competitive Landscape

1. Brands from Malaysia are most popular.

2. Munchy’s is the overall market leader.

3. Munchy’s leads the regular biscuits segment as well as the sandwich biscuits segment, Jacob’s leads the crackers segment, while Loacker leads the wafers segment.

4. Gullón is the top brand in gluten-free, Renewallife is the top brand in organic.

5. Lotus’s is the top store brand.

6. Across the pricing spectrum, Munchy’s leads in the first quartile, Julie’s in the second, Loacker in the third, and Pocky in the fourth quartile.

Competitor Profiles

1. Jacob’s

2. Lotus’s

3. Munchy’s

Read more

Table Of Contents

1. Summary

2. Definitions And Methodology

3. Disclaimer

4. Industry Landscape

   1. Market Structure

   2. Segmentation: Variant

   3. Segmentation: Better-For-You

   4. Segmentation: Store Brand

   5. Price Positioning

   6. Flavor Preferences

5. Recent Developments

   1. Product Launches (Year To Date)

6. Competitive Landscape

   1. Brand Market Share By Origin Country/Region

   2. Brand Market Share

   3. Brand Market Share By Segment: Variant

   4. Brand Market Share By Segment: Better-For-You

   5. Brand Market Share By Segment: Store Brand

   6. Brand Market Share By Segment: Price Positioning

   7. Competitor Profiles

Summary

Industry Landscape

1. There are around 120 biscuit and cracker brands in the United Kingdom.

2. Major variants include regular biscuits, crackers, wafers, and sandwich biscuits & crackers, of which regular biscuits account for the biggest share.

3. The better-for-you (BFY) segment is niche with an estimated low single digit share of the market.

4. Store brand presence is significant accounting for at least a quarter of the market.

5. Brands positioned in the second quartile (Q2) of the price spectrum lead in terms of market share.

6. Chocolate is the top flavor profile.

Recent Developments

1. Recent product launches have focused on flavor intensity and indulgence.

Competitive Landscape

1. Brands from the United Kingdom are most popular.

2. McVitie’s is the overall market leader.

3. McVitie’s leads the rgular biscuits segment, Jacob’s leads the crackers segment, Oreo dominates sandwich biscuits & crackers, and KitKat leads the wafers segment.

4. Nairn’s is the top brand in gluten-free, Kallo is the top brand in organic.

5. Tesco is the top store brand.

6. Across the pricing spectrum, Asda leads in the first quartile, McVitie’s in the second, Fox’s Biscuits in the third, and LU in the fourth quartile.

Competitor Profiles

1. Jacob’s

2. McVitie’s

3. Oreo

4. Tesco

Read more

1. Summary

2. Definitions And Methodology

3. Disclaimer

4. Industry Landscape

   1. Market Structure

   2. Segmentation: Variant

   3. Segmentation: Better-For-You

   4. Segmentation: Store Brand

   5. Price Positioning

   6. Flavor Preferences

5. Recent Developments

   1. Product Launches (Year To Date)

6. Competitive Landscape

   1. Brand Market Share By Origin Country/Region

   2. Brand Market Share

   3. Brand Market Share By Segment: Variant

   4. Brand Market Share By Segment: Better-For-You

   5. Brand Market Share By Segment: Store Brand

   6. Brand Market Share By Segment: Price Positioning

   7. Competitor Profiles

Summary

Industry Landscape

1. There are over 30 tea brands in Switzerland.

2. Major variants include black tea, milk tea, green tea, and herbal teas of which herbal tea accounts for the biggest share.

3. The better-for-you (BFY) segment is substantial, accounting for over half of the market.

4. Store brand presence is significant, accounting for over a third of the market.

5. Brands positioned in the third quartile (Q3) of the price spectrum lead in terms of market share.

6. Mint is among top flavor profiles.

Recent Developments

1. Recent launch activity centers heavily around speciality Japanese matcha products.

Competitive Landscape

1. Brands from the Switzerland are most popular.

2. Naturaplan is the overall market leader.

3. Naturaplan leads the herbal tea segment, Coop the green tea segment, and Twinings the black tea segment, while Nordic Roast holds the biggest share in milk tea.

4. Naturaplan leads the organic tea segment.

5. Naturaplan is the top store brand.

6. Across the pricing spectrum, Coop leads in the first quartile, Twinings in the second, Naturaplan in the third, and Sirocco in the fourth quartile.

Competitor Profiles

1. Coop

2. Naturaplan

3. Twinings

Read more

1. Summary

2. Definitions And Methodology

3. Disclaimer

4. Industry Landscape

   1. Market Structure

   2. Segmentation: Variant

   3. Segmentation: Better-For-You

   4. Segmentation: Store Brand

   5. Price Positioning

   6. Flavor Preferences

5. Recent Developments

   1. Product Launches (Year To Date)

6. Competitive Landscape

   1. Brand Market Share By Origin Country/Region

   2. Brand Market Share

   3. Brand Market Share By Segment: Variant

   4. Brand Market Share By Segment: Better-For-You

   5. Brand Market Share By Segment: Store Brand

   6. Brand Market Share By Segment: Price Positioning

   7. Competitor Profiles

Summary

Industry Landscape

1. There are over 40 tea brands in Australia.

2. Major variants include black tea, milk tea, green tea, and herbal teas of which black tea accounts for the biggest share.

3. The better-for-you (BFY) segment is modest, accounting for a mid-single digit share of the market.

4. Store brand presence is small, accounting for a low-single digit share of the market.

5. Brands positioned in the third quartile (Q3) of the price spectrum lead in terms of market share.

6. Earl Grey is among top flavor profiles.

Recent Developments

1. Wellness drives 2026 product launches year to date

Competitive Landscape

1. Brands from the United Kingdom are most popular.

2. Twinings is the overall market leader.

3. Twinings is the biggest brand in black tea, the top player in green tea, and the top brand in herbal teas, while Arkadia holds the biggest share in milk tea.

4. Avalanche stands out as a top brand in the sugar-free tea segment while Higher Living leads the organic tea segment.

5. Woolworths is the top store brand.

6. Across the pricing spectrum, Lipton leads in the first quartile, Dilmah in the second, Twinings in the third, and T2 in the fourth quartile.

Competitor Profiles

1. Dilmah

2. Lipton

3. Twinings

Read more

Table Of Contents

1. Summary

2. Definitions And Methodology

3. Disclaimer

4. Industry Landscape

   1. Market Structure

   2. Segmentation: Variant

   3. Segmentation: Better-For-You

   4. Segmentation: Store Brand

   5. Price Positioning

   6. Flavor Preferences

5. Recent Developments

   1. Product Launches (Year To Date)

6. Competitive Landscape

   1. Brand Market Share By Origin Country/Region

   2. Brand Market Share

   3. Brand Market Share By Segment: Variant

   4. Brand Market Share By Segment: Better-For-You

   5. Brand Market Share By Segment: Store Brand

   6. Brand Market Share By Segment: Price Positioning

   7. Competitor Profiles

Summary

Industry Landscape

1. There are over 110 biscuit and cracker brands in Singapore.

2. Major variants include regular biscuits, crackers, wafers, and sandwich biscuits & crackers, of which regular biscuits account for the biggest share.

3. The better-for-you (BFY) segment is niche with an estimated low single digit share of the market.

4. Store brand presence is significant accounting for a high single digit share of the market.

5. Brands positioned in the first quartile (Q1) of the price spectrum lead in terms of market share.

6. Chocolate is the top flavor profile.

Recent Developments

1. Product launches to date have focused on Chinese New Year and have largely been driven by DTC players.

Competitive Landscape

1. Brands from Malaysia are most popular.

2. Munchy’s is the overall market leader.

3. Munchy’s leads both the crackers (excluding rice crackers), and sandwich biscuit & cracker segments. Meanwhile, Meiji is the top player in regular biscuits, Loacker dominates wafers, and Ceres leads in rice crackers.

4. Gullón is the top brand in sugar free, Ceres is the top brand in organic.

5. Good Today and FairPrice are the top store brands.

6. Across the pricing spectrum, Julie’s leads in the first quartile, Munchy’s in the second, Loacker in the third, and Chwee Song in the fourth quartile.

Competitor Profiles

1. Loacker

2. Meiji

3. Munchy’s

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1. Summary

2. Definitions And Methodology

3. Disclaimer

4. Industry Landscape

   1. Market Structure

   2. Segmentation: Variant

   3. Segmentation: Better-For-You

   4. Segmentation: Store Brand

   5. Price Positioning

   6. Flavor Preferences

5. Recent Developments

   1. Product Launches (Year To Date)

6. Competitive Landscape

   1. Brand Market Share By Origin Country/Region

   2. Brand Market Share

   3. Brand Market Share By Segment: Variant

   4. Brand Market Share By Segment: Better-For-You

   5. Brand Market Share By Segment: Store Brand

   6. Brand Market Share By Segment: Price Positioning

   7. Competitor Profiles

Summary

Industry Landscape

1. In Malaysia, there are over 40 tea brands.

2. Major variants include black tea, milk tea, green tea, and herbal teas of which black tea accounts for the biggest share.

3. The better-for-you (BFY) segment is negligible.

4. Store brand presence is modest accounting for a low-single digit share of the market.

5. Brands positioned in the fourth quartile (Q4) of the price spectrum lead in terms of market share.

6. Ginger is the top flavor profile.

Recent Developments

1. Health and wellness focus drives 2026 product innovation year to date

Competitive Landscape

1. Brands from Malaysia are most popular.

2. BOH Tea is the overall market leader.

3. BOH Tea is the biggest brand in black tea, OSK is the top player in green tea, Twinings is the top brand in herbal teas, while BOH Tea holds the biggest share in milk tea.

4. BOH Tea is the top brand in the sugar-free tea segment while Montea leads the organic tea segment.

5. TOPVALU is the top store brand.

6. Across the pricing spectrum, Aik Cheong leads in the first quartile, BOH Tea in the second, Lipton in the third, and Ahmad Tea in the fourth quartile.

Competitor Profiles

1. Ahmad Tea

2. BOH Tea

3. OSK

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